Get found, and stay in touch
A website only works if people find it. These two tools cover the two main ways customers discover a small business online: search engines and their own inbox.
SEO: getting found on Google
Search engine optimization is the practice of making your site easy for Google to understand and easy for customers to find — the right keywords in the right places, fast load times, and a site structure search engines can crawl cleanly. It’s slower than paid ads, but the traffic it brings keeps coming without paying for every visitor.
Email marketing: your most direct line to customers
Unlike social media, an email list is something you own outright — no algorithm decides who sees your message. Regular emails to past customers and interested visitors are consistently one of the highest-return marketing channels available to a small business.
Where to start
If your site is brand new, start with SEO fundamentals so search engines can find you at all. Once you have any kind of customer or visitor list, layer in email marketing — the two work well together, since better SEO brings in the visitors you then build your list from.
Ready to get the word out?
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